Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
BeneFit: Maybe Baby eau de toilette debuts this fall as brand's first fragrance, LVMH division says. "Sparkling floral" scent comprises top notes of apricot and white ginger and middle notes of fresh water blossoms of cyclamen, lychee and bergamot. Drydown features white musk, Himalayan poppy and warm peach accords. Fragrance will be available in September in department stores including Bloomingdale's, Macy's and Sephora and will retail for $46 for 3.4 oz...