Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
L'Oréal: Glam Shine Dazzling Plumping Lip Color features micro-crystal technology to create 3-D dimensional effect for shinier, fuller-looking lips, company says. Rolling out now, lip color is available in nine shades including Siren, Muse and Starlet and retails for $8.75. L'Oréal also is launching Chérie Tale limited-edition color collection for fall, a "romantic, feminine" collection of gold and plum shades accented with a pearl finish. Bowing now, shades for lips, nails, eyes and cheeks retail from $4.95 for Wear Infinite shadow duos to $9.95 for Touch-On color...