Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Decleor: Slimming Aromatherapy range will launch in March, supported by in-store promotions and dedicated training, firm says. Products contain a blend of basil, grapefruit, black pepper, hyssop and clary sage oils, which "triggers the fat breakdown process," Decleor claims. Aromessence Contour ($62) "activates draining to filter stubborn fatty areas," according to the company. Expert Contour ($51) is the second step in the regimen, designed to intensify fat breakdown and prevent new fat masses, the firm says. Contour Balm ($45) reduces the appearance of dimpled skin. Products will be available in 80 Sephora doors, 17 Nordstrom stores and over 600 spas in U.S. Firm also is launching Anti-Wrinkle Defense Sun Protection Sun Cream SPF 15, which will retail for $29 at Barneys, on Sephora.com and in spas and salons...