Murad Implied Claims Should Be Modified While Acne Claims Are Supported
This article was originally published in The Rose Sheet
Executive Summary
Murad should not imply Acne Skin Complex treats all causes of skin breakouts in direct advertising, according to the Council of Better Business Bureaus' Electronic Retailing Self-Regulation Program. ERSP issued the recommendation Feb. 16 on the National Advertising Review Council Web site after reviewing a 30-minute infomercial for the anti-acne system