Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Max Factor: Lash Lift waterproof mascara will roll out in July, supported with print ads, couponing program and in-store displays, Procter & Gamble division announces. Product will come in rich black and black brown shades for $6.50. Lash Lift also is available in a non-waterproof formula. Colour Perfection lip gloss will bow in July, offering lasting shine and sheer, moisturizing color, firm says. Gloss will be available in champagne, petal and praline shades for $6.10 apiece. Shimmer Perfection lipstick is rolling out now in 10 shades for $7.30. Product is a gel-based, shimmery version of Colour Perfection lipstick, Max Factor notes...