Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Bobbi Brown: Fall collection, on counters in July, features Chocolate Palette ($48), including Caramel Toffee Shimmer Wash, Frappe, Champagne Truffle Shimmer Wash, Cacao Shimmer Wash, Stone and Chocolate eyeshadows, as well as new Blush ($20) shades in Cranberry, Clementine and French Pink. Long Wear Cream Eyeshadow also will debut in 12 shades like Bone, Bellini, Ballet Pink, Sandy Gold and Black Pearl for $22, according to Estee Lauder division. Limited-edition items in the line include Lip Duo ($21) in Beige/Jelly Shimmer, Malted/Pink Pudding Shimmer, Chocolate Shimmer/Frosted Pink Shimmer and Mauve/Golden Caramel, Chocolate Lip Liner ($20) and Chocolate Cherry Nail Polish ($8.50)...