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Fragrance In Brief

This article was originally published in The Rose Sheet

Executive Summary

Daisy Marc Jacobs: The newest addition to Marc Jacobs' fragrance portfolio, Daisy Marc Jacobs, channels "the essence of a youthful spirit - sunny, happy, free," Coty says. A sparkling floral edged with violet, Daisy features top notes of wild strawberry, violet leaves and ruby red grapefruit; a heart of gardenia, violet and jasmine petals; and a drydown of musk, vanilla infusion and white woods, Coty says. The juice is housed in a block of weighted, clear glass with rounded edges. The bottle is topped with gold and white daisies that appear to bloom from the gold cap, and the black outer carton features chains of white daisies around its borders. Two sizes of edt - 1.7 oz. and 3.4 oz. - sell for $55 and $70, respectively. Ancillary products include body lotion ($32), shower gel ($30) and body butter ($35). Daisy will launch in August at select retailers...

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