Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Nina by Nina Ricci: Releasing this fall, Nina by Nina Ricci combines temptation, femininity and modernity in a "fresh, fruity floral sprinkled with a tantalizing accord" that "rings out like a burst of laughter," according to Aug. 27 release. Scent features topnotes Calabrian lemon and Caipirinha lime, midnotes of peony petals and moonflower "wrapped in a delicious veil of vanilla-infused red toffee apple," and a base of applewood and white cedar, company says. Packaging - an apple cradled in a white woven case - blends modern and vintage elements: The glass is "tinted bright raspberry and enhanced by a vibrant red bloom," giving apple fresh, just-picked appearance, which contrasts with the silver stem and leaves. Available at Federated Department Stores, Nina by Nina Ricci costs $67 for a 2.7-oz. eau de toilette spray, $50 for a 1.7-oz. eau de toilette spray, $26 for a 6.7-oz. body lotion and $24 for a 6.7-oz. shower gel...