Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Noah's Naturals: Available in select Wal-Mart doors and at NoahsNaturals.com beginning in March, company's Acai Body Care line features the Brazilian super-fruit in three products - a body cream ($10.99), body wash ($10.99) and body polish ($12.99). "The research behind acai is very impressive, and this anti-aging body-care line will complement our anti-aging skin-care line very well," company founder Noah Bremen says. Touted as having two times more antioxidants than pomegranate and 10 times more then red wine, the acai berry was cited by dermatologist Jeanette Jacknin at SupplySide West in Las Vegas as one of the 12 "most exciting" natural ingredients being used in anti-aging cosmeceuticals (1"The Rose Sheet" Oct. 27, 2008, p. 4). Noah's Naturals body-care items also contain jojoba, shea butter and coconut oil, among other natural ingredients, to leave skin cleansed, moisturized and nourished, firm says