Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
Ole Henriksen: Los Angeles-based spa brand launches "revolutionary" truth is in the eyes peel. Formula represents ideal balance of "strong yet soft" for addressing dark circles in delicate under-eye skin. Active ingredients include micro algae, which "tightens skin immediately and strengthens its connective tissue" while protecting against damage due to oxidative stress, and rice bran protein, which strengthens tissue and improves circulation to reduce dark circles and puffiness, Ole Henriksen says. Meanwhile lactic and glycolic acid smooth the eye area by removing dead skin cells and boosting cell renewal, and "moisture regulator" saccharide isomerate cuts down on dryness and irritation. Finally, product contains vitamin C to brighten and tighten skin. In a consumer study, 93% of participants experienced improved hydration after one week of product use. After two weeks of use, more than 90% of respondents reported a more youthful appearance to the eye area, and more than 75% noticed their skin looking brighter, according to company's website, where product sells for $65 for 0.75 oz