With Reb’l Fleur, Parlux Looks To Rihanna To Follow $70 Mil. Paris Path
This article was originally published in The Rose Sheet
Executive Summary
Parlux Fragrances is banking on Grammy-winning recording artist Rihanna to be its next Paris Hilton, as the reality starlet's fragrance franchise – Parlux's biggest brand to date – cruises toward a projected $70 million in sales in 2011.