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With Sanex Buy, Colgate Boosts Its Personal-Care Game In Europe

This article was originally published in The Rose Sheet

Executive Summary

By acquiring Unilever's Sanex brand for roughly $940 million, New York-based Colgate-Palmolive is strengthening its presence in Europe and rounding out its global product portfolio with a premium-priced, "therapeutic" personal-care line, the firm says.

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