Mintel Identifies Focus On Elements In Nouveau-Natural Offerings
This article was originally published in The Rose Sheet
Executive Summary
Brands with prominent earth, air and water components in their products seem to be taking a “back-to-basics” approach to natural personal care, Mintel suggests. The strategy may help to capture consumers who are fed up with paying a premium for natural/organic or green products, as well as those weary of trying to sort out competing certifications.