NAD Case Outcome Strikes Nerve For Both Advertiser, Challenger
This article was originally published in The Rose Sheet
Executive Summary
Perpetuating drama in the oral-care sector, Colgate-Palmolive is appealing a National Advertising Division ruling regarding advertising claims for its Sensitive Pro-Relief toothpaste and the validity of its supporting comparison studies. Challenger GlaxoSmithKline isn’t entirely satisfied with the decision either.