L’Oreal Introduces Walgreens Shoppers To La Roche-Posay, Vichy Labs
This article was originally published in The Rose Sheet
Executive Summary
L’Oreal casts a wider net for its La Roche-Posay and Vichy Laboratoires brands, at one time available exclusively in European pharmacies, expanding to select Walgreens locations across the U.S. Brands will be supported by interactive kiosk technology to educate consumers and enhance the shopping experience.