Reckitt Benckiser Sustainability Plan Includes Innovation, Transparency Goals
This article was originally published in The Rose Sheet
Executive Summary
The marketer of Clearasil acne treatments and Veet depilatories has integrated a “better design” component into its new sustainability plan, “betterbusiness,” with the goal of deriving one-third of its net revenue from more sustainable products by 2020. The firm is also targeting “100% transparency on ingredients,” it says.