BullFrog Owner Maintains Masculine Heritage While Eyeing Larger Footprint
This article was originally published in The Rose Sheet
Executive Summary
BullFrog’s new owner will aim to keep masculine heritage of brand while expanding deeper into existing retailers, Sun & Skin Care Research Exec VP Tom Nestor says. Cocoa Beach, Fla.-based firm says the brand’s heritage, and the fact it “diversifies” its existing sun care drew it to the brand.