L’Oreal To Enrich Its Multicultural Offering As Parent To Carol’s Daughter
This article was originally published in The Rose Sheet
Executive Summary
Firm says the acquisition of natural-positioned hair- and skin-care marketer Carol’s Daughter will enhance its multicultural beauty portfolio, which currently includes SoftSheen-Carson at the mass level as well as salon brand Mizani. The announcement was met with a mixed reaction from the brand’s fans, with some welcoming the news and others concerned that product quality will be compromised.