Church & Dwight Sees ‘A Lot Of Runway’ In US For Batiste Dry Shampoo
This article was originally published in The Rose Sheet
Executive Summary
Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.