Senior Editor – Europe
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Latest From David Ridley
‘We’re Not In The Market For Gimmicks’ – Reckitt’s R&D Head On The Future Of Personalization And Digital Health
A survey by the UK’s self-care industry association, PAGB, has found a marked difference in generational attitudes to digital health apps and devices in the UK, with two-thirds of 18 to 35 year olds in the country trusting such technology compared to only a quarter of 46 to 55 year olds.