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David Ridley

Senior Editor – Europe

During his time at OTC bulletin, David focused mainly on the European OTC market, especially German-speaking countries: Germany, Austria and Switzerland). David is interested in European OTC, herbal/homeopathic, food supplement and self-care medical device regulation, and prescription-to-OTC switches in particular. Before working for OTC bulletin, David was a Lecturer in English and Journalism, and alongside his job David moonlights as a musician in a heavy metal band.

Latest From David Ridley

Australia’s Starpharma Plans To Launch COVID-Killing Nasal Spray In Europe

Starpharma's COVID-busting Viraleze antiviral nasal spray will soon be available across Europe, included the UK. But will it fall foul of local evidence requirements, for example in France, where the country's medicines agency has halted the sale of Pharma & Beauty (P&B) Group's COV-Defense spray until its efficacy against COVID has been confirmed by human-based studies?

Europe United Kingdom

J&J’s Nicorette QuickMist SmartTrack – Getting Inside One Of 2020’s Biggest UK Launches

HBW Insight speaks to Johnson & Johnson's Bill Twomey and Sven Sjovall about how one of the biggest OTC launches of 2020 – Nicorette QuickMist SmartTrack – uses behavioral science techniques to help motivate consumers to quit smoking and overcame COVID-related supply chain difficulties to launch a much-needed digital smoking cessation aid in the middle of a pandemic. 

United Kingdom International

'It’s A Win-Win Situation' – Nicorette At The Vanguard Of J&J’s Global Sustainability Efforts

Johnson & Johnson's market leading nicotine replacement brand, Nicorette, is at the forefront of the company's global sustainability strategy, which includes eradicating smoking entirely from the world and greening its Consumer Health business soon as possible. 

OTC Drugs Sustainability

Perrigo Launches UK Clean Air Partnership As Pandemic Drives Two-Thirds Of Smokers To Quit

Perrigo's NiQuitin NRT brand partners with the British Lung Foundation (BLF) to improve air quality in the UK. Meanwhile, two-thirds of UK smokers want to quit as a result of the pandemic. 

United Kingdom Health

German OTC Market 2021: Firms Must Adapt To New E-Commerce And Product Portfolio Realities

In Germany, the coronavirus accelerated the shift towards online pharmacy and has strengthened certain OTC categories in 2020. Sales of hand sanitizers and vitamin and mineral supplements jumped while cough, cold and flu purchases weakened. Exploring the 2020 data, Sempora Consulting offers its advice for companies looking to adapt their strategies to the new reality. 

Germany Health

'Alexa, Buy Berocca Boost' – Bayer Launches First 'Actionable' Consumer Health Ad In The UK

Bayer Consumer Health claims UK OTC industry first with "actionable ad" for its Berocca Boost dispersible vitamin and mineral supplement. 

United Kingdom Wellness
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