David Ridley
Senior Editor
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Over The Counter 18 Mar 2024: How AI Is Revolutionizing Personalized Wellness, With Bioniq’s Marni Allen
In this episode, HBW Insight dives into personalized wellness with Marni Allen, chief marketing officer at tailored supplements manufacturer Bioniq. Named as one of EY UK's 50 Women to Watch in 2022, Allen has over 20 years’ experience in consumer healthcare, and is now working with Bioniq to create the next generation of bespoke wellness products for consumers across the world. As well as its top tier at-home blood test-based service, Bioniq also offers an affordable questionnaire-based option, which leverages the power of AI to analyse users’ nutritional needs and provide unique supplement formulations in the post. Although personalized wellness is still somewhat niche, Allen suggests that AI-based models like Bioniq offer an attractive option for traditional consumer health companies looking to get into this fast-growing market.
EU Firms To Pre-Approve Green Claims Or Face Minimum 4% Annual Turnover Fine
Exclusion from procurement processes, confiscation of revenues, and a fine of at least 4% of annual turnover are some of the penalties the European Parliament is considering for greenwashing as part of its position on the EU Green Claims Directive.
ASA Files: How Not To Advertise A Digital Health App In The UK
ADHD-management software Happyo falls foul of UK advertising rules in a recent ASA case. The lesson: if in the UK the intended use of a digital health app is the diagnosis of a serious medical condition, supervision by a healthcare professional such as a doctor is likely to be necessary, in which case advertising to the public would also be prohibited.
BetterYou Supports Struggling New UK Families With Baby Vitamins
Thousands of UK families will be supported with oral spray vitamins among other things thanks to an ongoing partnership between UK supplements manufacturer BetterYou and UK charity Baby Basics.
Continued Growth of Self-Care Med Devices Market Rests On Addressing MDR Challenges
A report by AESGP and IQVIA Consumer Health finds that self-care medical devices account for a significant proportion of Europe's OTC market, and as a category is growing rapidly. However, only by “retaining the same favorable market conditions, notably in terms of efficiency, transparency, predictability and innovation” as under previous medical device regulations can this category continue to thrive, they argue.
German Industry Association BAH To Become ‘Pharma Deutschland’
The consumer health industry will “remain a cornerstone of the association,” BAH director general Hubertus Cranz told HBW Insight.