Senior Editor – Europe
Latest From David Ridley
Over The Counter, 20 Sept 2021: Being A Self-Care 'Source Of Truth' With TheScienceGrad's Natasha Barrow
HBW Insight speaks to regulatory expert and TheScienceGrad founder Natasha Barrow about trust in self-care, and how consumer healthcare companies can become a 'source of truth' in a confusing and misleading world.
GSK Consumer Healthcare shows Corsodyl and Sensodyne some love with two big budget marketing campaigns in the UK.
Consumers across the world are switching to TV shopping channels like QVC to buy their cosmetic products and food supplements. Sempora Consulting looks at how this trend is playing out in Germany, and the opportunity for OTC firms looking to branch out into this newly fashionable retail channel.
Stada's UK subsidiary Thornton & Ross has relaunched its Flexitol foot-care range with a new wellness look and messaging.
Amazon is becoming an increasingly important retail channel for the German wellness market. An analysis of best-selling categories, Omega 3, vitamin B and probiotic supplements, by Sempora Consulting suggests a mixture of exclusive and hybrid selling strategies can deliver results.
The latest marketing news from Europe’s largest OTC market: GSK Consumer Healthcare adds a drug-free knee and ankle support to its Voltaren line; J&J Consumer Health challenges German pharmacists to create attractive displays for its Dolormin Extra analgesic; Teva’s Ratiopharm subsidiary boosts paracetamol with brown algae, plus more.