Large beer and beverage firms partner with hemp cultivators to compete in fledgling US CBD-infused beverage market, which is estimated to reach $1.4bn sales by 2023. Many firms are working on R&D or have completed products and are waiting for a clear regulatory pathway from FDA before launch.

AHPA supports 2020 Smithsonian Folklife Festival ginseng program; NPA offers to help Amazon following its notification of potentially counterfeit Align probiotics sold; CRN Day of Science tackles "Healthy Aging"; UNPA partners with hemp industry group; Expo East Herb Walk goes to Green Farmacy; CHPA Educational Foundation KnowYourOTCs campaign named "Social Media Campaign of Year" by PR Daily; and AHPA publishes California Prop 65 compliance guidance for CBD marketers.

Firms in nascent space are disclosing little about formulations, referring to them as proprietary or patent-pending without identifying ingredients. Antidotes don't counteract 100% of THC a user inhaled or ingested, as one marketer says its "emergency supplement …does not eliminate the feeling of wellbeing often experienced with THC."

FitLife direct-to-consumer, online sales fuel quarter; AXIM Wellness launching CBD gum; Canadian firm acquiring PA cannabis cultivator; Clorox' lifestyle division flat in latest quarter despite strong sales of NutraNext supplements; and New Age delays rolling beverage line on confusing FDA regulation messaging.

Council of Better Business Bureaus appeals board agrees with all but one recommendation NAD made in review of claims for Philips' Sonicare DiamondClean power toothbrush challenged by P&G. In appeal by both firms, panel disagreed with investigative arm on comparative claim about toothbrush travel cases.