A round-up of the latest European consumer health industry appointments: Alliance Pharma names Jo LeCouilliard as chair; Venture Life hires Paul McGreevy as non-executive chair; and Maxwellia appoints Ian Adamson as a strategic advisor.

Concerned about adverse health effects, Sweden wants to limit the amount of vitamin D and iodine in supplements from January 2024. In setting maximum levels for certain vitamins and minerals, Sweden will join a host of European countries introducing national rules in the absence of direction from the European Commission. 

Round-up of European consumer health business news: Germany's PharmaSGP breaks sales record in Q1 as acquired brands grow; probiotics player BioGaia plans direct distribution in Canada; and private-equity firm Ardian takes a stake in French e-commerce supplements specialist Nutripure.

The Oscars of the OTC industry returns for its 27th year, inviting entries from UK consumer health players across 15 categories. This year sees the introduction of a new award to recognize environmentally-friendly OTC innovation.

Italy's Recordati reports a double-digit rise in OTC sales for the first quarter of 2022, reflecting improved sales of cold & flu products and dietary supplements, particularly in France and its domestic market.

Bayer Consumer Health reported sales up in all categories and regions in the first quarter of 2022, with demand particularly high for dietary supplements and cough & cold products.