A round-up of the latest appointments in the consumer health industry: the Global Self-Care Federation elects J&J's Raghunandanan as its chair; Bayer Consumer Health makes changes to its medical leadership; and Shop Apotheke hires ex-DocMorris CEO to lead company.

When investigated for promoting apple cider vinegar as a treatment for a myriad of ailments, from lowering cholesterol to preventing colds and flu, UK-based Willy's told the country's advertising regulator that trials to substantiate these claims were "prohibitively expensive."

France's Laboratoire Lescuyer can now claim its Limicol botanical extract supplement "reduces blood LDL-cholesterol concentrations" after waiting more than 10 years for approval by the European Commission.

“This is part of a very slippery slope for free choice and self-care in the EU,” commented Dr Nick van Ruiten, director of Alliance for Natural Health Europe, on EFSA's proposal to cut in half the upper limit for vitamin B6 in supplements.

Claiming in a TikTok post that its Recover dietary supplement can “help your immune system fight back” against an unspecified virus landed UK-based Tonic Health in hot water with the country's advertising regulator.

A round-up of consumer health executive moves outside the US, including management changes at Consumer Health Products New Zealand, Shop Apotheke Europe and NutriLeads.