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Colgate-Palmolive Co.

www.colgate.com

Latest From Colgate-Palmolive Co.

Church & Dwight Expects 3.5% Growth In 2019 On Line Extensions, Price Increases

Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.

Commercial Dietary Supplements

P&G Olay Play Could Shift Women's Products Advertising During Super Bowl

Olay skin care ad during Super Bowl with actress Sarah Michelle Geller could usher in era of for women’s products during the event. Marketing experts say as advertisers look to identify more with women’s issues and take on political or social bents, they should tie brands with messaging that is straightforward.

Beauty Health

Colgate Total Remade Without Triclosan, Launch Kicks Off With Super Bowl Ad

Colgate is relaunching Colgate Total with a formula containing active ingredient stannous fluoride rather than triclosan. Firm says the product will be promoted with in-store displays and ads premiering during the Super Bowl telecast and featuring actor Luke Wilson.

Commercial Dental Oral

Colgate Guidance Rides Price Increases, Earnings Outlook Dips On Higher Costs

Firm also estimates net revenues would be down 2% to $3.81bn due to losses to foreign exchange. Two-thirds of price increases coming in 2019 are either additional hikes for products the firm began in 2018 or planned in the relaunch of Colgate Total.

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