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Colgate-Palmolive Co.

www.colgate.com

Latest From Colgate-Palmolive Co.

Colgate Direct-To-Consumer Sales Piloted With Tooth-Whitener In US

Colgate test markets its first direct-to-consumer retail program with a tooth-whitening product available by subscription sales, says incoming CEO Noel Wallace. Program not expected to be “huge-scale opportunity” but to help accelerate innovation and better understand consumers.

Commercial Consumer

At Colgate Helm, Wallace Expected To Continue Cook's Strategies

Noel Wallace, also named to board, says Colgate will continue to prioritize brand building, innovation in current product segments, expanding in channels and markets, maximizing e-commerce growth and investing to drive penetration in growing populations. He joined the oral, personal and home care product and pet nutrition company in 1987 and has served in senior management roles around the world.

OTC Drugs Appointments

Church & Dwight Expects 3.5% Growth In 2019 On Line Extensions, Price Increases

Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.

Commercial Dietary Supplements

P&G Olay Play Could Shift Women's Products Advertising During Super Bowl

Olay skin care ad during Super Bowl with actress Sarah Michelle Geller could usher in era of for women’s products during the event. Marketing experts say as advertisers look to identify more with women’s issues and take on political or social bents, they should tie brands with messaging that is straightforward.

Beauty Health
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