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New Beiersdorf CEO Heidenreich Affirms: “We’re On The Right Track”

This article was originally published in The Rose Sheet

Executive Summary

Beiersdorf is seeing early signs that its new business strategy and streamlining efforts are paying off. The firm’s first-quarter sales increased 6.9% to €1.53 billion, with strong performances from its NIVEA and Eucerin brands. Emerging markets were a source of growth, and new CEO Stefan Heidenreich vows to mend the firm’s leaky China business.

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