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Colgate, P&G Shake Up Tooth Brushing With First-To-Market Entries

This article was originally published in The Rose Sheet

Executive Summary

Oral-care giants unveil new toothbrushes under their Colgate Optic White and Oral-B brands that provide, respectively, convenient built-in whitening and Bluetooth-enabled connectivity to a mobile app to guide and improve brushing sessions. Colgate’s brush retails for around $13, while P&G’s will be priced above $200.


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