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Beiersdorf Targets 3%-4% Growth In FY 2017 Via ‘Full Speed’ Innovation

This article was originally published in The Rose Sheet

Executive Summary

The German firm’s “innovation engine is finely tuned and is running on full speed,” according to CEO Stefan Heidenreich. New Nivea sun-care products with Clothing Protection are expected to make a splash, while men’s needs “will be at the heart of all global business activities in 2017,” he noted during the firm’s fiscal 2016 year-end earnings call.


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