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Appointments Prescription To Otc Switch Advertising, Marketing & Sales

Another Change At Perrigo Helm As Results Remain Turbulent

This article was originally published in The Pink Sheet & The Rose Sheet

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Executive Summary

Incoming CEO Murray Kessler is a seasoned veteran of regulated consumer markets – but not health care. Will his combination of experience and fresh perspective help enable the OTC private label market leader to reverse share declines?

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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