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Prestige Brands Invests $111m To Boost Advertising From Market Research

This article was originally published in The Tan Sheet & The Rose Sheet

Executive Summary

Prestige Brands supports leading brands including Monistat and Dramamine with promotional campaigns stemming from research into consumer preferences, says sales and marketing head Timothy Connors. With $111m ad spend, it aims to become a “preeminent marketing and sales” firm.

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