Church & Dwight Expects 3.5% Growth In 2019 On Line Extensions, Price Increases
Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.
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C&D reported net sales grew 5.0% to $1.1bn with organic sales up 3.6% on 4.3% from product mix and pricing partially offset by 0.7% volume decline. Domestic organic sales increased 3.3% on 5.1% from price and product mix offset by 1.8% lower volume.
CEO says higher revenues on consumer health product sales partly due to higher prices should go to innovation rather than advertising. During Q2 earnings briefing, analysts suggest competitors will boost promotions and hamper C&D’s 4% organic growth outlook for 2019.
Church & Dwight's "More Power to You" multi-year TV, print and digital ad campaign will tie together all products containing its baking soda. Firm reports domestic consumer sales jumped 4.5% in Q1 on Arm & Hammer, L’il Critters gummies.