Church & Dwight Expects 3.5% Growth In 2019 On Line Extensions, Price Increases
Church & Dwight estimates 3.5% organic sales growth in 2019 on innovations including Orajel Toothache Strips as well as organic gummy vitamins and "world’s first flossing toothbrush.” Reporting weaker-than-expected Q$ earnings, it plans to raise prices on more product categories in 2019.
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Church & Dwight's "More Power to You" multi-year TV, print and digital ad campaign will tie together all products containing its baking soda. Firm reports domestic consumer sales jumped 4.5% in Q1 on Arm & Hammer, L’il Critters gummies.