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Algae Tab Marketer Energybits 'Misunderstands' Claims Substantiation – NARB

Executive Summary

Energybits' position in a contentious National Advertising Division review and subsequent appeal suggests a failure to grasp marketers’ responsibilities when using health claims for food or dietary supplement products, according to a National Advertising Review Board panel. Energybits maintains the decisions amount to bullying of a small company with ample support for its claims.

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