Digital Advances In Consumer Health At CES: Oral Care, Nausea, Beauty Products
OTC drug, supplement and beauty firms are spreading into digital health devices showcased at the 2020 Consumer Electronics Show as technological advancements help consumers reach health and wellness goals. Colgate debuted a smart toothbrush that detects biofilm build-up while L’Oreal introduced AI-powered skin care.
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Colgate says ‘premiumization’ of its oral care products in North America should drive improved product mix and pricing; higher-end offerings will include a recyclable Tom’s of Maine toothpaste tube and a Colgate Optic White offering. North American Q3 sales grew 1.2% to $869m.
P&G, J&J/Neutrogena and L’Oreal/La Roche-Posay are among firms exhibiting technologies at the Consumer Electronics Showcase in Las Vegas that provide personalized skin benefits.