L’Oreal Defeats Slack-Fill Case In New York, Pivots To Clarisonic ‘Defect’ Complaint In California
L’Oreal USA beat a suit in May in New York regarding liquid cosmetics packaging, which plaintiffs alleged cheated consumers out of product they expected to be accessible, only to face a newly proposed class action, filed in California on 5 June, over an alleged Clarisonic waterproofing defect.
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The decision to close Clarisonic follows a €234m impairment charge recorded in 2016 and comes as L’Oreal faces tough strategic decisions in a global economy ravaged by the COVID-19 crisis.
Class Action Watch: Plaintiffs Target L’Oreal’s Pump-Dispensed Liquid Cosmetics, GNC’s Vitamin E Oil
According to a class action complaint filed in California’s Northern District, L’Oreal shortchanges consumers by packaging liquid makeup offerings so that users cannot access significant amounts of product. Meanwhile, the authenticity of GNC’s Vitamin E Skin Oil is being challenged in another California federal court, and Unilever ducks a class action in Texas concerning mercury in Pond’s Rejuveness.
Launches announced in August include Clarisonic Mia Men, the brand’s first cleansing device specifically engineered for men’s thicker skin and beard, and Act Of Being, touted as “America’s first 100% vegan men’s grooming and skin-care brand.” Fragrances from Ariana Grande and Vince Camuto debut, along with Moroccanoil Color Depositing Masks and Avon Products’ True 5-in-1 Lash Genius mascara.