Over The Counter 7 December 2021: Addressing The UK's Post-Pandemic Sleep Crisis, With Perrigo VP Neil Lister
Executive Summary
Nearly three-quarters of UK adults suffer from sleep problems, yet the majority of them do not seek help. In this episode, HBW Insight speaks to Perrigo VP and PAGB president Neil Lister about what consumer healthcare companies can do to help sleep-deprived British consumers. We talk about Perrigo's new State of the Market Report on Sleep, and how adjacencies in the OTC sleep category offer opportunities for self-care product innovation.
Further Reading
Perrigo Feels Chill From Q3 Results Due To ‘Unfulfilled’ Demand On Supply Chain Disruptions
Snooze, You Lose – Is Innovation Still Possible In The UK’s Sleep Category?
Perrigo Wakes Up UK Sleep Category With Liquid Nytol
Perrigo Helping Pharmacists Get Over Misconceptions About Sleep Aids With UK Nytol Campaign
Further Listening
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