Beiersdorf’s Fewer, Trendsetting Innovations Drive FY 2014 Growth
This article was originally published in The Rose Sheet
Executive Summary
Firm’s sales grew 2.3% nominally to roughly $7.16 billion for the full year, with recent – and not so recent – NIVEA introductions in the deodorant and skin-care categories generating double-digit gains. During the firm’s Jan. 13 earnings call, analysts sought insight into which categories Beiersdorf’s “quite full” pipeline will feed in fiscal 2015, with 3% to 5% growth projected for the year.